Effective Jan. 1, 2023, Ag Solutions Group and Livingston Machinery Company will rebrand as a unified company. Both businesses will officially be recognized as Parallel Ag. Thirteen stores across the midwest will adopt the new identity and further strengthen their impact on the agricultural equipment industry.
John Flaugh, co-founder of Ag Solutions Group/Summit Equity, managing partner, said, “Both companies have been operating somewhat autonomously, but they have taken great strides over the past year to bring the businesses closer together to form a unified goal, mission and future.”
Ag Solutions Group (ASG), founded in 2004 and headquartered in Marshall, Mo., has 7 locations throughout Missouri, Iowa, Nebraska and Minnesota. Known for their extensive knowledge of fertilizer and chemical application equipment, they provide support for servicing crops after they are planted. While some brands are unique to locations, lines such as Apache sprayers, Kinze planters, Claas hay tools, Kubota tractors and Polaris outdoor power products have helped establish ASG in the Midwest.
Since 1987, Livingston Machinery Company (LMC) has been a leading agricultural equipment dealer in the Southern Plains, with locations in Oklahoma, Texas and Kansas. Headquartered in Chickasha, Okla., the AGCO dealer has built a reputation in large commercial agriculture with focus on hay equipment and high-horsepower tractors. Through products such as Massey Ferguson and Hesston hay equipment, Fendt tractors, Sunflower tillage, and Gleaner combines, LMC is often among the top three AGCO dealers in the U.S.
Both companies embrace an industry-leading commitment to 24/7 service for their valued customers and a dedication to a positive employee culture that encourages growth and opportunities. As Parallel Ag, the 13 stores and 230+ team members will continue to serve their local communities and work toward building a new name in the agricultural industry. While many brands such as AGCO, Apache, and Kubota, have current product contracts that only allow for sales in their existing territories, other products such as Manitou ag/construction equipment, will be shared among all locations.
Customers of both ASG and LMC will soon witness further benefits from the transition to Parallel Ag. With a combined parts inventory of nearly $15 million dollars, availability will be faster and more reliable when farmers need it the most. As the used equipment market remains difficult to navigate and locate equipment, Parallel Ag now has a broader network to provide options to buyers. Additionally with the growth of the team, more product specialists will emerge along with cross-training for employees to better serve customers across a variety of agricultural issues.
For the remainder of 2022, customers of both ASG and LMC will witness changes attributed to the transition toward Parallel Ag by Jan. 1, 2023. Disruptions or delays in customer service are not expected during this time. However, the general public may notice improvements to areas such as signage, uniforms, or digital assets in the following months. Both companies look forward to the merger and rebrand to better serve their customers in the near future.
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